Senior Product Manager / Norway

Productspeople actuallyship.

I'm Mohammed Barzinje — a senior product manager based in Sarpsborg. Ten years building digital products across esports, marketplaces and consumer tech. Co-founder of Enkelt.ai. Founder of ReddMaten & Riddle Esports.

View selected workCase studies→
Mohammed Barzinje
Open to work
Currently
Enkelt.ai & ThePitch
Previously
ESL FACEIT
Local time
00:00CET
Coordinates
59.28°N/11.11°E
Index
N°.01— Hero
Status
Available
About / N°.02

A decade of product, quietly compounding.

From founding Northern Europe's largest esports org to leading tournament tech for ESL FACEIT — and now back to building from zero.
Story01 / 04

I've spent the last ten years turning ambiguous problems into products that actually ship — starting in 2015 by founding Riddle Esports, which grew into Northern Europe's most-decorated org with five national titles and EU Masters qualification.

At ESL FACEIT, I led product for the tournament ecosystem behind Gamers8 and the Esports World Cup — owning roadmap, data, and cross-functional delivery for the largest gaming festivals on the planet.

Today I'm building ReddMaten, a marketplace that diverts ‘imperfect’ produce from Norwegian farms straight to people's kitchens. End-to-end product, design, and engineering.

— MohammedN°.02 / Story
Based in
Sarpsborg / Norway
On UTC+1
Live
Languages
5
NO · EN · KU · DE · AR
Focus
Product Strategy
& Hands-on UX
Experience
10+ years
Since 2015
Product-ledData-drivenUser-focusedQuietly agile
Experience / N°.03

A timeline of things that shipped.

Selected roles, founder seats, and operational chapters from the past decade — most recent first.
ThePitch AS2026 — Now

Marketing & AI-Specialist

Splitting focus between paid search and AI automation — running and optimizing campaigns end-to-end (analysis, reporting, budgets, client comms) while embedding AI and AI agents into daily operations to streamline workflows.

Paid SearchAIAutomation
Enkelt.ai2026 — Now

Co-founder & Product Lead

Co-founding a pre-launch SaaS for esports organizations — leading product and engineering on a platform built to replace 10+ fragmented tools with one workspace for scrims, contracts, scouting, financials, and roster ops.

Pre-launchAIEsports
ReddMaten2025 — Now

Founder & Product Lead

Building a sustainability-first marketplace from the ground up — leading product strategy, end-to-end UX, sprint planning, and stakeholder alignment for the launch of a Norwegian D2C platform.

MarketplaceD2CNorway
Riddle Esports2015 — 2025

Founder & General Manager

Built Northern Europe's premier esports organization. Led product roadmaps, team operations, and strategic partnerships across a decade — culminating in EU Masters qualification and a 27–1 regular-season record.

EsportsFounder10y
ESL FACEIT Group2023 — 2024

Senior Product Manager

Led tournament-ecosystem products for Gamers8 and the Esports World Cup — owning roadmap, KPIs, cross-functional delivery, and data-driven improvements at festival scale.

TournamentGlobalPM
s3602021 — 2023

Digital Marketing Manager

Managed paid-search campaigns and analytics for enterprise clients including Toyota Norway. Delivered measurable ROI through structured testing and forecasting.

SEMAnalyticsToyota
Selected Work / N°.04

Things I've built & led.

A short tour of the products and organizations I've owned — from zero-to-launch builds to global tournament platforms.
01Sustainability / Marketplace

ReddMaten

A direct-to-consumer marketplace diverting 'imperfect' Norwegian produce from waste — built end-to-end from product strategy to engineering.

Next.jsTypeScriptSupabaseVipps
Case study →Visit
02Esports / Founder

Riddle Esports

Northern Europe's most-decorated League of Legends organization. EU Masters qualifier with five national titles.

OperationsBrandRoster
Case study →Visit
03Esports SaaS / Co-founder

Enkelt.ai

A unified operating system for esports organizations (pre-launch) — replacing 10+ fragmented tools with one workspace for scrims, contracts, scouting, financials, and roster ops.

SaaSAINext.jsTypeScript
Visit
04Event Tech / Tournament

Gamers8 / EWC

Owned tournament-ecosystem product surface for the world's largest esports festivals — driving roadmap and KPIs at global scale.

RoadmapKPIsCross-functional
Visit
Riddle Esports / 2015 — 2025 / N°.05

A decade, by the numbers.

What ten years of operating an esports organization adds up to — in titles, players, and prize money.
Historic Record01
27–1

Over three consecutive seasons, undefeated across two of them — the cleanest run Norwegian competitive LoL has seen.

National Titles02
5×

Telenorligaen, Telialigaen, GGLigaen, NLC Spring 2023.

Prize Money03
$48,904

Combined LoL earnings across NLC, EU Masters, and national leagues.

NLC Placement04
Top 4

Nordic & British region — 17th in European rankings (May 2023).

Titles Competed05
6+

LoL, CS:GO, Hearthstone, Apex, PUBG, Rainbow Six, Smash.

Years Active06
10

From founding in 2015 to international recognition in 2025.

Trusted with / N°.06

Worked alongside great teams.

A short selection of partners, employers, and clients across esports, automotive, and enterprise tech.
ESL
Toyota
EWC
Heroic
Microsoft
ESL
Toyota
EWC
Heroic
Microsoft
ESL
Toyota
EWC
Heroic
Microsoft
Stack & Skills / N°.07

Tools I reach for, daily.

Senior PM by training, hands-on with the modern web stack — and comfortable wherever code, design, and strategy intersect.
Stack01 / 03
Frontend
Next.jsReactTypeScriptTailwindFramer Motion
Backend
PostgreSQLSupabaseNode.jsREST
Tooling
Claude CodeAI-codingGitVercelVS Code
Notable builds
GGWP.no↗Full-stack Next.js + Supabase. Built from zero with AI-assisted dev.Samtakhelse.no↗Client project — site build + ongoing technical & IT support.
Skills02 / 03
Product StrategyRoadmappingUser ResearchStakeholderSprint PlanningData & AnalyticsSEM / PaidLeadershipEsports Ops
Languages03 / 03
  • NorwegianNative
  • EnglishFluent
  • KurdishNative
  • GermanConversational
  • ArabicConversational